A hand drawn Rolls-Royce sketch A hand drawn Rolls-Royce sketch A hand drawn Rolls-Royce sketch A hand drawn Rolls-Royce sketch


June 2016 saw the launch of the game-changing new Rolls-Royce 103EX. Following the electric 102EX, this model is the latest working prototype to push the boundaries of what a luxury car can be.

Legacy of Innovation

Rolls-Royce Motor Cars has used the EX name for its experimental cars for more than 100 years. Because innovations from EX cars filter into production models, all new lines include the cumulative knowledge that comes from exploring the future in pursuit of perfection.

All modern Rolls-Royce EX models carry the special red RR badge. Only used for these experimental cars, the red badge represents the cutting edge in automotive innovation.

Unlike a concept car, each EX model is a finished, drivable vehicle. As well as newly developed materials, such as carbon fibre, each uses production materials such as leather and wood, rather than clay and foam or other prototypical materials.

An image split in two halves. The left half shows the open engine of a Rolls-Royce motor car. The right half shows a craftsman working on a car at Goodwood.

Enter the EX

Rolls-Royce founders Charles Rolls and Henry Royce were committed to pushing the boundaries of technology and quality, so they created the concept of EX to investigate the realms of what was possible. Not all prototypes or innovations result in production cars, but all remain fuelled by Henry and Charles’ vision and ethos.

EX is an essential part of the Rolls-Royce DNA. Each car is an expression of a deep-rooted fascination with the future. From Rolls-Royce’s founders to the current team, it’s not only about: ‘What’s next?’, but: ‘How can we create what’s next?’

Rolls-Royce motor cars are like storybooks of science fiction and history: it is hard to remember how the advances of decades past seemed so impressively futuristic, yet the promise of tomorrow’s innovations still excite. 

A drop-top Rolls-Royce motor car being driven along an open road.

The EX models of the modern era began with the 100EX, created to celebrate Rolls-Royce’s centenary in 2004. This experiment explored what a Phantom Drophead Coupé might look like and how it might feel to drive with a very special V16 under the hood. The model was delivered to select customers around the globe to seek their input and feedback. The 100EX eventually evolved into the Phantom Drophead Coupé in 2007, proof that EX models really are a keyhole into the future.

Similarly, the 101EX was the forerunner of the Phantom Coupé. This experimental vehicle was the original home of the Starlight Headliner and illuminated Spirit of Ecstasy, now an optional extra across the marque. Most innovative of all, its body was made from a carbon fibre composite on an aluminium spaceframe. This lighter frame, with its shorter wheelbase, made the car more dynamic and driver-focused than Phantom.

In 2009 Rolls-Royce debuted the new 200EX. Its unique monocoque structure and all-new 6.6-litre twin turbo V-12 engine was specially tuned to deliver more low-down torque. This model eventually became Ghost, taking new thinking and new technology to the production line. 

Electric History, Electric Future?

Today, many car manufacturers are developing electric alternatives to the combustion engine. But Rolls-Royce’s exploration started 100 years ago.

Both Charles and Henry had already worked with emerging electric technologies, many of which we now take for granted. Henry Royce began his career experimenting with electric cranes, and went on to be the inventor of the bayonet light bulb. Charles could also see the benefits of electric vehicles: “They are perfectly noiseless and clean… there is no smell or vibration.” 

It is no surprise then that Rolls-Royce created the 102EX, the Phantom Experimental Electric. This 2011 EX model was a one-off electric-powered Phantom that saw the 6.75-litre V12 engine replaced by a huge lithium ion battery pack and twin-electric motors driving the rear wheels. There were no gearshifts - just power, instantly, whenever you wanted it.

102EX also featured newly developed surface finish technology. Rolls-Royce created a highly reflective paint using ceramic nano particles. Under a microscope, these particles mimic those of silver metal, but are between 8,000 and 80,000 times smaller than the thickness of a hair. The result is a texture that grows in character as light conditions change.  

The interior showcased Seton Corinova, an experimental vegetable-tanned leather that allowed more of the natural curves, creases and other features of the animal’s hide to show.

103EX follows in this tradition of exploration and experimentation. History has proved that, like its 100-year-old antecedents, this EX is a genuine glimpse of the future.

A light blue electric prototype of a Rolls-Royce motor car.

Continue your journey

Delve further into stories of Inspiring Greatness.

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The ultimate icon. The pinnacle of bespoke saloon cars.


The ultimate icon. The pinnacle of bespoke saloon cars.

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Goodwood Factory Tours

Do you offer factory tours of Goodwood?

Unfortunately, we no longer offer a public tour programme. Should this change in the future, we will update our website. 

Brochure Requests

Can I have a brochure?

All brochures can be viewed and downloaded within the model pages online or within enquiries. We no longer produce printed brochures.

Career Interest

I am interested in pursuing a career within Rolls-Royce Motor Cars, how can I apply?

All current opportunities are advertised on the careers page. Should you wish to register your interest or submit an application, please visit the careers page and follow the instructions. Vacancies for Apprenticeships and Internships are also advertised here. 


Do you offer work experience placements?

Regrettably, due to the volume of requests we receive for work experience placements from the children of our employees, we are unable to offer a placement at this time.

Looking further to the future, we offer a range of Apprenticeships and a Graduate Scheme, details of which can be found on the careers page on our website.


I would like to collaborate with Rolls-Royce Motor Cars

Unfortunately, due the volume of request we receive of this nature we cannot accept collaboration requests. 


I have some designs or ideas that I would like to show Rolls-Royce, who can I speak to?

We receive many requests for submission of design ideas and we are not permitted to accept ideas from any persons outside of the business. 

Classic Motor Cars

I need information about my classic Rolls-Royce (built prior to 2003)

All motorcars built before 2003 (both Rolls-Royce and Bentley) and their related history are dealt with by the Bentley organisation. The Bentley Heritage website could be a useful source of information for you.

If you have any questions about Rolls-Royce motor cars built after 2003 please get in touch with us on the details below and one of our client specialists will be happy to assist you.

Email: enquiries@rolls-roycemotorcars.com
Telephone: 01243 525700                              


How can I request sponsorship from Rolls-Royce Motor Cars?

We receive many requests for sponsorship, funding and donations, and whilst we are a keen supporter of local charities sadly we cannot support every worthy cause which is brought to our attention. Rolls-Royce Motor Cars selects a house charity each year to be our primary charitable focus, for 2019 the charity we have chosen is Home-Start Arun.

Home-Start Arun promotes the welfare of families in the Arun, Worthing and Adur District Council areas, to alleviate stress and conflict at home and prevent family crisis and breakdown. 


Can you give me the prices of your models?

The prices of our model range would depend on the specification. For further information please contact your nearest Rolls-Royce dealership who will be delighted to assist you further.

Please follow the link to locate your nearest Rolls-Royce Motor Cars authorized dealership by selecting 'Enquiry' then 'Find a Dealer' from the top right hand side.


Locate a Rolls-Royce Dealership

Where is my nearest authorised Rolls-Royce Motor Cars dealership?

Please follow the link to locate your nearest Rolls-Royce Motor Cars authorized dealership by selecting 'Enquiry' then 'Find a Dealer' from the top right hand side.

Rolls-Royce Images

I would like to download some Rolls-Royce pictures and videos.

We recommend you visit our social media pages where you will find official Rolls-Royce photos and videos of all of our models. You can also visit our press page for recent news and updates. Don’t forget to like and share!

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Rolls-Royce Merchandise

Where can I purchase Rolls-Royce Motor Cars merchandise?

Our merchandise may only be purchased through an authorised Rolls-Royce Motor Cars dealership —  however — you may begin the process online. Using our online Boutique, simply add your desired items to your shopping basket. Once you have created your “List”, select the “Submit to a Dealer” button. A dealer will then be in touch to confirm your order.


Rolls-Royce Motor Cars, The Drive, Westhampnett, Chichester, PO18 0SH.
Telephone: 01243 525700
Email: enquiries@rolls-roycemotorcars.com
Opening times Monday-Friday 09.00-17.00

If you are based in North America, please email generalenquiries@rolls-roycemotorcarsna.com


Rolls-Royce Motor Cars and Rolls-Royce PLC

Rolls-Royce Motor Cars Ltd. is a separate legal entity from Rolls-Royce PLC and is a wholly-owned subsidiary of the BMW Group. Based at Goodwood near Chichester in West Sussex, it commenced business on 1st January 2003 as its new global production facility. Rolls-Royce Motor Cars manufactures and sells the worlds pinnacle super-luxury automobiles, including the Phantom, Ghost, Wraith, Dawn and Cullinan models. 

My Rolls-Royce

I want to sign up to 'My Rolls-Royce'

Access to the 'My Rolls-Royce' portal is exclusively for existing clients of Rolls-Royce Motor Cars. If you apply and we are unable to match your details we will decline your request. If you feel we have made a mistake on the decision please email enquiries@rolls-roycemotorcars.com

Certificate of Conformity (COC)

How do I request a Certificate of Conformity?

A certificate of conformity is no longer available directly from our head office. Requests are now dealt with by any authorised Rolls-Royce Motor Cars dealerships.

To find a full list of current dealerships and the one most convenient to you please use the dealership locating section on our website.

Rolls-Royce Motor Cars client complaints procedure

How can I register a complaint about my Rolls-Royce vehicle / the service provided to me?

Rolls-Royce Motor Cars is committed to producing and delivering products and services of the highest standard, but we do understand that sometimes things can go wrong. If you have a concern or are dissatisfied in any way, please visit this page for more details.

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