By visiting this site you understand and agree to the terms as outlined in this section. We reserve the right to change our Policy at any time.
Cookies and similar technologies save you the trouble of reentering certain information in some areas, help to deliver content-specific information to you, and track which sections of the site are most popular. A ‘cookie’ is actually a file that our webserver or the webserver of one of our third-party partners may send to your computer when you access one of our sites. This file is then stored on your computer.
(i) After you have entered personal information into a form or data field on our Website, cookies enable the site to ‘remember’ that information. Similarly, cookies allow us to save the information you have entered into the Build Your Own feature. The Build Your Own feature allows users to build their ideal Rolls-Royce and save it on our server. We use a cookie to identify which saved vehicle you customized.
(ii)Cookies and other passive information collection technologies enable us to deliver content that is tailored to your interests and preferences based on your past activity on the site.
(iii) Cookies and other passive information collection technologies enable us to compile aggregate statistics concerning use of the site, analyze trends, and otherwise administer and improve the site.
Our Website may use the following types of cookies and tracking technologies, among others:
(i) ‘Session’ cookies: Session cookies are temporary bits of information that are erased once you exit your web browser window or otherwise turn your computer off. Session cookies are used, for example, to improve navigation on our web sites, block visitors from providing information where inappropriate (e.g., the site may remember previous entries of age that are outside the permitted parameters and block subsequent changes) and to collect aggregated statistical information.
(ii) ‘Persistent’ cookies: Persistent cookies are more permanent bits of information that are placed on the hard drive of your computer and stay there unless you delete the cookie.
(iii) ‘Web beacons’ (also known as internet tags, single-pixel GIFs, clear GIFs, and invisible GIFs): A web beacon is a tiny graphic on a web page or in an e-mail message that is used to track pages viewed or messages opened. Web beacons tell the web site server information such as the IP address and browser type related to the visitor’s computer. Web beacons may be placed on online advertisements that bring people to our site and on different pages of our site. Web beacons provide us with information on how many times a page is opened and which information is consulted.
Like most advertisers, we place advertisements where we think they will be most relevant to customers. One way we do so is by allowing network advertising companies with whom we work to place their own cookies when an individual visits our site. This enables the network advertising company to recognize individuals who have previously visited our site. When the individual visits a third-party web site on which that network advertising company has purchased ad space, the advertising company can then recognize the individual’s interest in RRMC products and services and deliver one of our advertisements.
RRMC adheres to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising (www.AboutAds.info). The Digital Advertising Alliance maintains a web site where consumers can opt out from receiving interest-based advertising from some or all of the network advertising companies participating in the program (www.AboutAds.info/choices).
Do Not Track (DNT) is a privacy preference that users can set in some web browsers, allowing users to opt out of tracking by websites and online services. At the present time, the World Wide Web Consortium (W3C) has not yet established universal standards for recognizable DNT signals and therefore, RRMC NA and the Sites do not recognize DNT.
There are four main types of cookies used by websites. These categories are described below, based on the information published in the International Chamber of Commerce Cookie Guide;
Strictly Necessary Cookies – Enable services you have specifically asked for
These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.
Performance Cookies – Collect anonymous information on the pages visited
These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.
Functionality Cookies – Remember choices you make to improve your experience
These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
Targeting/Advertising Cookies – Collect information about your browsing habits in order to make advertising relevant to you and your interests. These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.
The tables below explain the cookies we use and why. The information is updated regularly but if a discrepancy is found then please contact us.
|Car Configurator||RROCXML SESSIONID||This cookie is needed to identify the user's configurator session within the car configurator system.||Strictly Necessary||Session Only|
|Prophecy||VicinityUser||This cookie indicates that an annonymised user is actively using the site. This cookie is deleted when the browsing session is closed.||Strictly Necessary||Session Only|
|JSESSIONID||JSESSIONID||This session cookie indicates that you are actively using the site. This indicates, at any given time, how many users are visiting the site. This cookie is deleted when you close your browser.||Strictly Necessary||Session Only|
|Load Balancer Cookies||ARPT1 ARPT2a ASPSESSIONID CCCRSAQD||These session cookies are used to help ensure that the content of your page loads quickly and effectively by distributing the workload across web servers. They are deleted when you close your browser.||Strictly Necessary||Session Only|
|Google Analytics||__utmc||Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.||Performance||Session|
|Google Analytics||__utmt||Used to throttle request rate.||Performance||10 Minutes|
|Google Analytics||__utmt_b||This is a pattern type cookie set by Google Analytics. It appears to be a variation of the __utmt cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.||Performance||10 Minutes|
|Google Analytics||__utmv||Creates groupings based on anonymised user actions, for example, create a group for all visitors who viewed a particular link or advert.||Performance||2 Years|
|Google Analytics||_ga (Universal Analytics)||Used to distinguish users.||Performance||2 Years|
|Google Analytics||_gat_UA-49989264-1 _gat_UA-26273664-2||Used to throttle request rate.||Performance||10 Minutes|
|Google Analytics||_gid||Used to distinguish users.||Performance||24 hours|
|DoubleClick||DoubleClick Tags||DoubleClick cookies are used to help measure the effectiveness of online advertising campaigns and to try and avoid repeatedly showing adverts the user has already seen. The names and numbers of these cookies used on our site will vary, depending upon the number of advertising campaigns that are active at the time of your visit. No personally identifiable information is used or stored by DoubleClick cookies.||Targeting/ Advertising||30 Days|
|GRG||cookie-consent||GRG: Cookie set by Provenance Global site and it means, the user has accepted the cookie consent popup at the top of the website.||Performance||1 Year|
|UUID||MediaMath*||MediaMath cookies are used to help measure the effectiveness of online advertising campaigns and to try and avoid repeatedly showing adverts the user has already seen. The names and numbers of these cookies used on our site will vary, depending upon the number of advertising campaigns that are active at the time of your visit. No personally identifiable information is used or stored by MediaMath cookies.||Targeting/Advertising||13 months|
|23713||Home Page||This cookie is used for marketing purposes to help us understand who visits the Rolls Royce site, and how they interact with the content. We use this to help us personalise our communications with you.||Third Party||Until Deleted|
|23714||Search Page||This cookie is used for marketing purposes to help us understand who visits the Rolls Royce site, and how they interact with the content. We use this to help us personalise our communications with you.||Third Party||Until deleted|
|Pixel||The Facebook pixel is a small piece of code that an administrator of a Facebook Ads account can use to optimize their ads, report on conversions across devices, and create custom audiences of website visitors for use in Facebook ads. In order to use this product the website does not need to collect or send personal information to Facebook. Further, no personal information is ever shared with the website about any individual person.||Targeting/Advertising||180 Days|
|BlackHawk Network||cookie-consent||Cookie set by Provenance Global site and it means the user has accepted the cookie consent popup at the top of the website.||Performance||1 Year|