Bespoke dashboard and interior of a Rolls-Royce motor car Bespoke dashboard and interior of a Rolls-Royce motor car Bespoke dashboard and interior of a Rolls-Royce motor car Bespoke dashboard and interior of a Rolls-Royce motor car




A Rolls-Royce is more than a motor car. It is a work of art, hand-made to order exclusively for you, by our team of highly skilled craftspeople and designers. Whatever you imagine your ideal motor car to be, bring your unique vision to life with Rolls-Royce Bespoke.

Learn more about the range of bespoke services and options available to you, or contact our specialists to discuss how we can realise your individual vision.

Designers working to create bespoke Rolls-Royce interior details


The Pinnacle of Bespoke

For those who value rarity in its most authentic form, Rolls-Royce Motor Cars presents Coachbuild: an extraordinary design collaboration between patron and artisan, resulting in a truly singular creation.

Conception of your bespoke Rolls-Royce begins with a single line on paper. From there, we design your masterpiece free of time constraints or limitations. Your vision is realised without compromise. Only Rolls-Royce is capable of fulfilling such an ambitious vision.

Coachbuild is legacy, craft and inspiration.

Coachbuild is luxury.

Sketch of Rolls-Royce Coachbuild Sweptail motor car
Exterior side view of bespoke Rolls-Royce Coachbuild Sweptail motor car

"Sweptail is a truly magnificent car, exuding the romance of travel for its own sake. Rolls‑Royce’s history as the world’s leading coachbuilder is at the very core of its identity."

Torsten Müller-Ötvös
CEO, Rolls-Royce Motor Cars
Craftspeople clay modelling bespoke Rolls-Royce Coachbuild Sweptail motor car



Custom creations imagined by the Rolls-Royce Bespoke team. Each is the only one of its kind; conceptualised to offer something utterly unique.


An iconic one of one, which evoked the evening sky and featured 1,000+ hand-woven, fibre optic lights. This formidable Rolls-Royce was adorned with hand-set diamonds and finished using paint infused with fine-glass particles, which gave it a sublime, starry‑night quality.



Our signature models with delightfully unexpected twists. Available for only a fleeting moment in time – and once they disappear, they’re gone forever.

BLACK {{infinity-logo:#FFFFFF}} BADGE


Black Badge is for those who reject conformity and cultivate their own unique vision. Bespoke is an extension of those individualist principles. Here, the most powerful Rolls-Royce cars in existence can be personalised like no other, creating a defiant masterpiece for your collection.

Detail of geometric pattern for Rolls-Royce motor cars

Bespoke Creations


Glamourous embellishments. Striking colour combinations. Artisanal detailing. These are motor cars customised by our patrons themselves, with absolute panache. 

Side exterior view of the Rolls-Royce Wraith motor car stationary in outer space setting with stars in background
The front side profile of the Rolls-Royce Fux Phantom.
The front side profile of the Sloss Dawn.
The exterior side-profile of the Rolls-Royce Fux Orange Cullinan.
A side view of a Bespoke Pastel Wraith Rolls-Royce Motor Car


Let the thoughtful designs of the Rolls-Royce Bespoke team serve as the foundation for your inspiration. 

Continue your journey

Delve further into stories of Inspiring Greatness.

Presenting Wraith Kryptos — a limited, bespoke collection inspired by the clandestine world of cryptography.

Discover Wraith Kryptos

Presenting Wraith Kryptos — a limited, bespoke collection inspired by the clandestine world of cryptography.

A limited offering enlivened with Bespoke colour.

Black Badge Neon Nights

A limited offering enlivened with Bespoke colour.

The only one of its kind. A singular masterpiece. This is Sweptail.

Coachbuild: Sweptail

The only one of its kind. A singular masterpiece. This is Sweptail.

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Goodwood Factory Tours

Do you offer factory tours of Goodwood?

Unfortunately, we no longer offer a public tour programme. Should this change in the future, we will update our website. 

Brochure Requests

Can I have a brochure?

All brochures can be viewed and downloaded within the model pages online or within enquiries. We no longer produce printed brochures.

Career Interest

I am interested in pursuing a career within Rolls-Royce Motor Cars, how can I apply?

All current opportunities are advertised on the careers page. Should you wish to register your interest or submit an application, please visit the careers page and follow the instructions. Vacancies for Apprenticeships and Internships are also advertised here. 


Do you offer work experience placements?

Regrettably, due to the volume of requests we receive for work experience placements from the children of our employees, we are unable to offer a placement at this time.

Looking further to the future, we offer a range of Apprenticeships and a Graduate Scheme, details of which can be found on the careers page on our website.


I would like to collaborate with Rolls-Royce Motor Cars

Unfortunately, due the volume of request we receive of this nature we cannot accept collaboration requests. 


I have some designs or ideas that I would like to show Rolls-Royce, who can I speak to?

We receive many requests for submission of design ideas and we are not permitted to accept ideas from any persons outside of the business. 

Classic Motor Cars

I need information about my classic Rolls-Royce (built prior to 2003)

All motorcars built before 2003 (both Rolls-Royce and Bentley) and their related history are dealt with by the Bentley organisation. The Bentley Heritage website could be a useful source of information for you.

If you have any questions about Rolls-Royce motor cars built after 2003 please get in touch with us on the details below and one of our client specialists will be happy to assist you.

Telephone: 01243 525700                              


How can I request sponsorship from Rolls-Royce Motor Cars?

We receive many requests for sponsorship, funding and donations, and whilst we are a keen supporter of local charities sadly we cannot support every worthy cause which is brought to our attention. Rolls-Royce Motor Cars selects a house charity each year to be our primary charitable focus, for 2019 the charity we have chosen is Home-Start Arun.

Home-Start Arun promotes the welfare of families in the Arun, Worthing and Adur District Council areas, to alleviate stress and conflict at home and prevent family crisis and breakdown. 


Can you give me the prices of your models?

The prices of our model range would depend on the specification. For further information please contact your nearest Rolls-Royce dealership who will be delighted to assist you further.

Please follow the link to locate your nearest Rolls-Royce Motor Cars authorized dealership by selecting 'Enquiry' then 'Find a Dealer' from the top right hand side.


Locate a Rolls-Royce Dealership

Where is my nearest authorised Rolls-Royce Motor Cars dealership?

Please follow the link to locate your nearest Rolls-Royce Motor Cars authorized dealership by selecting 'Enquiry' then 'Find a Dealer' from the top right hand side.

Rolls-Royce Images

I would like to download some Rolls-Royce pictures and videos.

We recommend you visit our social media pages where you will find official Rolls-Royce photos and videos of all of our models. You can also visit our press page for recent news and updates. Don’t forget to like and share!

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Rolls-Royce Merchandise

Where can I purchase Rolls-Royce Motor Cars merchandise?

Our merchandise may only be purchased through an authorised Rolls-Royce Motor Cars dealership —  however — you may begin the process online. Using our online Boutique, simply add your desired items to your shopping basket. Once you have created your “List”, select the “Submit to a Dealer” button. A dealer will then be in touch to confirm your order.


Rolls-Royce Motor Cars, The Drive, Westhampnett, Chichester, PO18 0SH.
Telephone: 01243 525700
Opening times Monday-Friday 09.00-17.00

If you are based in North America, please email


Rolls-Royce Motor Cars and Rolls-Royce PLC

Rolls-Royce Motor Cars Ltd. is a separate legal entity from Rolls-Royce PLC and is a wholly-owned subsidiary of the BMW Group. Based at Goodwood near Chichester in West Sussex, it commenced business on 1st January 2003 as its new global production facility. Rolls-Royce Motor Cars manufactures and sells the worlds pinnacle super-luxury automobiles, including the Phantom, Ghost, Wraith, Dawn and Cullinan models. 

My Rolls-Royce

I want to sign up to 'My Rolls-Royce'

Access to the 'My Rolls-Royce' portal is exclusively for existing clients of Rolls-Royce Motor Cars. If you apply and we are unable to match your details we will decline your request. If you feel we have made a mistake on the decision please email

Certificate of Conformity (COC)

How do I request a Certificate of Conformity?

A certificate of conformity is no longer available directly from our head office. Requests are now dealt with by any authorised Rolls-Royce Motor Cars dealerships.

To find a full list of current dealerships and the one most convenient to you please use the dealership locating section on our website.

Rolls-Royce Motor Cars client complaints procedure

How can I register a complaint about my Rolls-Royce vehicle / the service provided to me?

Rolls-Royce Motor Cars is committed to producing and delivering products and services of the highest standard, but we do understand that sometimes things can go wrong. If you have a concern or are dissatisfied in any way, please visit this page for more details.

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