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Rolls-Royce Motor Cars is committed to protecting and respecting your privacy. We will only use your personal information in accordance with the data protection law in the US and this privacy policy.

This policy sets out the basis on which personal data we hold, in particular personal data relating to our customers and prospective customers, will be processed by us.

General Privacy Statement

This Privacy Policy outlines the types of information Rolls-Royce Motor Cars North America, LLC, its subsidiaries, affiliates, service providers, authorized third parties and its agents (collectively referred to herein as 'RRMC NA') may collect through your use of any RRMC NA website, or that you provide to RRMC NA through other means, such as the RRMC NA apps (the 'Sites'); how RRMC NA may collect, use, or share information related to your use of the Sites; steps RRMC NA takes to protect this information; and choices you are provided with respect to the use of this information. 

By visiting the Sites, you understand and agree to the terms as outlined in this Privacy Policy. As business conditions change, we will update this policy to reflect changes in our business practices. We reserve the right to change our Privacy Policy at any time, but we will post revisions to our policy on our Sites and/or provide other notification before we do so as appropriate.    

Online Privacy and Security

We appreciate the trust you place in RRMC NA and would not want to jeopardize your trust in any way. Your privacy on the Internet is as important to us as your safety when driving a RRMC NA which is why we at RRMC NA believe in an active approach to safeguarding your privacy online. 


In certain areas of the Sites you may choose to share personal information with us, such as your name, address, location information, or even your driving interests. We may use this information for marketing research and other marketing and service-related purposes like sending brochures you request and keeping in touch by email. We may share generic aggregated demographic information not linked to any personal information regarding visitors and users with our business partners, service providers, trusted affiliates and advertisers. With the limited exceptions below, we will not disclose any personal information you choose to share with us with anyone outside RRMC NA or outside our related companies or business partners all of whom are contractually obligated to keep personal information confidential:

We may share your personal information with a third party in the event that a division or product line of RRMC NA is bought, sold or otherwise transferred, or is in the process of a potential transaction as among the transferred business assets, and so that the buyer of that product line or division can continue to provide you with information and services.

We reserve the right to disclose your personal information to respond to authorized information requests from government authorities, subpoenas or other litigation process or to protect the interests or safety of the Sites' visitors, customers, employees, or others, to address national security situations, or when otherwise required by law. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Only with your explicit permission, we may share your personal information with our business partners that administer specific programs or provide specific offerings to you. 

A. What information does RRMC NA collect?

As part of providing you with our products and services, we obtain 'personal information' about you, such as your name, address, email and phone number, when you submit such information to us. We also may obtain such information from third parties. 'Personal information' means information that identifies you or could reasonably be used to identify you. We also may collect other information about your visits to our Sites and other car buying activities you undertake during or after your visit to the Sites without you actively submitting such information. This information may include, for example: your browser type and language, your operating system, your Internet Protocol (IP) address, the URLs of websites you visited before and after visiting our Sites, the web search that landed you on our Sites, the web pages and advertisements you view, and the links you click on within our Sites. For more information, see Cookies and Other Tracking Technologies below.


B. How does RRMC NA use my personal information?

Our primary goal in collecting personal information from you is to facilitate efficient transactions and provide you with information regarding relevant products and services. We may also use your personal information to improve the Sites, notify you about updates to the Sites, and for internal business analysis or other business purposes consistent with our mission and to carry out other purposes that are disclosed to you and to which you consent. RRMC NA will not do anything to jeopardize your trust, including renting or selling your personal information, except as specifically described in our policies.


C. What information does RRMC NA share?

We share personal information with RRMC NA affiliated companies as well as non-affiliated companies that provide services on our behalf. All of these companies are contractually obligated to keep the personal information that we provide to them confidential and to use such information only to provide the services we ask them to perform. We also share personal information with non-affiliated companies that market our products and services such as our authorized RRMC NA dealers who are distinct entities and have their own privacy policies.


D. Is my personal information secure?

We maintain physical, electronic and procedural safeguards designed to protect personal information. We also employ encryption technologies and user authentication procedures that are designed to keep your data secure. We limit access to personal information to authorized personnel, contractors and business partners who need access to perform their job and are contractually required to keep your information secure.


E. Correcting/Updating Personal Information

When a user's personal information changes (such as ZIP code) or if a user no longer is interested in our service and we are notified of such changes, we will endeavor to correct or update that user's personal information. In addition, the personal information in your online profile can be updated by you at any time on the “Personal Information” page of the MyRR online portal. All personal information stored in your online MyRR profile requires a unique password and Login ID to access it (your MyRR Login). With this password you can edit, delete or add to information you have shared while visiting our Sites. 


F. Opting Out of SMS Messages

RRMC NA and its affiliates will never send an SMS message to you without your written or digital consent for each event-based interaction you have with RRMC NA. Event-based interactions include RRMC NA-sponsored events, test drive experiences and vehicle service requests. Each event-based interaction with RRMC NA provides an opportunity to give SMS consent and requires a separate opt-out for each event. At any time, you may discontinue receiving SMS messages by sending the SMS message “STOP” in response to the RRMC NA message you received or by following other instructions provided in the last RRMC NA message received for that event. Opting into SMS messages from a RRMC NA dealer or indicating an SMS preference for dealer contact is not covered by this policy.


G. Privacy of Children

We do not knowingly collect or use any personal information from children (we define 'children' as minors younger than 13) on our Sites without prior, verifiable parental consent. We do not knowingly allow children to order our products, communicate with us, or use any of our online services.

If you become aware that a child has provided us with personal information, please contact us at or write: Rolls-Royce Motor Cars North America, Privacy Office, PO Box 1227, Westwood NJ 07675-1227. We will take all reasonable measures to delete the information as soon as possible and to not use such information for any purpose, except where necessary to protect the safety of the child or others as required by law.

Links to Other Sites

Though our Sites contain links to other sites, we are not responsible for the content, links or privacy on any of those sites. We recommend that you review the Privacy Policy applicable to those sites before accessing them.

Email Links

We use email links throughout the Sites to allow you to contact us directly with any questions or comments you may have. We read and try to reply promptly to everyone. Information in the message is used to respond directly to your comments or questions. We may also file your comments to improve the Sites and programs, or review and discard the information. Your personal information is not shared with third parties except as noted in Section 3 of this policy without your express permission.

Communication Preferences

We will always provide an 'unsubscribe' link in any email we send you. If you do not wish to receive correspondence from RRMC NA, you can also manage your preferences on the ‘ “Marketing Preferences” page of the MyRR  website, or by calling RRMC NA Customer Relations at 877-877-3735. To prevent notification in RRMC NA apps, you can do so by updating your settings on your mobile device. If you are receiving emails or mailings from any authorized RRMC NA dealer, you must remove yourself from their list by contacting them directly. RRMC NA is not responsible for and cannot remove your information from a RRMC NA dealer's communication list.

Phishing Scams

There is a type of e-mail solicitation commonly known as a 'phishing' scam, with the primary objective being to obtain one's personal information. This information can then be used to steal a person's identity. Examples of these types of scams are: requests for you to send passwords, login names, Social Security numbers, or other personal information through email, U.S. mail, fax or text message. RRMC NA does not participate in this type of solicitation. Recipients of suspicious email like this should delete the message from their inbox and, if possible, update their e-mail filter settings to block emails from the e-mail address being used. The Federal Trade Commission and the Antiphishing Workgroup are also good sources of information about these types of security threats and how they may be reported to the authorities.    

Sites Traffic Monitoring

We collect information about visits to our Sites by tracking Internet Protocol (IP) addresses or other identifiers. We use this information to determine how to make future visits more convenient and productive for all RRMC NA enthusiasts. We may also collect device type, browser type, access time, and the URL where a user is entering or exiting the Sites.


A. What should I do when I have finished accessing confidential data?

When you have finished using a secure area of MyRR, make sure you always click on the 'Log Out' link in the upper right corner of the web page. No further secure transactions can be conducted without re-entering your MyRR Login.


B. Why can I still see some of my account information even after I have left a secure area?

Browser software often 'caches' pages as you look at them, meaning that some pages are saved in your computer's temporary memory. Therefore, you may find that clicking on your back button shows you a saved version of a previously viewed page. Please keep in mind that caching in no way affects the security of your confidential MyRR Login. If you use your computer in a public place, please read below.


C. What should I do if I am using a public computer?

If you use a computer that others also work on and you are uncomfortable that they may view 'cached' pages after you have left the station, quit/exit your browser software before leaving. This will decrease the possibility of anyone viewing confidential information. No other users will be able to access your account information online without your MyRR Login.

Cookies and Other Tracking Technologies

Cookies and similar technologies save you the trouble of reentering certain information in some areas, help to deliver content-specific information to you, and track which sections of the Sites are most popular. A 'cookie' is actually a file that our webserver or the webserver of one of our third-party partners may send to your computer when you access one of our Sites. This file is then stored on your computer.


A. Why do we use cookies and other tracking technologies?

We use cookies and related technologies for the following purposes:

i. After you have entered personal information into a form or data field on our Sites, cookies enable the Sites to 'remember' that information, should you so choose. For example, in the registration area, cookies allow us to fill in your Login ID (email address) for you. Similarly, cookies allow us to save the information you have entered into the Build Your Own feature. The Build Your Own feature allows users to build their ideal RRMC NA and save it on our server. We use a cookie to identify which saved vehicle you customized.

ii. Cookies and other passive information collection technologies enable us to deliver content that is tailored to your interests and preferences based on your past activity on the Sites

iii. Cookies and other passive information collection technologies enable us to compile aggregate statistics concerning use of the Sites, analyze trends, and otherwise administer and improve the Sites.


B. What types of cookies and other tracking technologies do we use?

Our Sites may use the following types of cookies and tracking technologies, among others:

i. 'Session' cookies: Session cookies are temporary bits of information that are erased once you exit your web browser window or otherwise turn your computer off. Session cookies are used, for example, to improve navigation on our Sites, block visitors from providing information where inappropriate (e.g., the website may remember previous entries of age that are outside the permitted parameters and block subsequent changes) and to collect aggregated statistical information.

ii. 'Persistent' cookies: Persistent cookies are more permanent bits of information that are placed on the hard drive of your computer and stay there unless you delete the cookie. Persistent cookies store information on your computer for a number of purposes, such as retrieving certain information you have previously provided (e.g., Login ID), helping to determine what areas of the website visitors find most valuable, and customizing the website based on your preferences on an ongoing basis.


C. 'Web beacons' (also known as internet tags, single-pixel GIFs, clear GIFs, and invisible GIFs): A web beacon is a tiny graphic on a web page or in an email message that is used to track pages viewed or messages opened. Web beacons tell the Sites server information such as the IP address and browser type related to the visitor's computer. Web beacons may be placed on online advertisements that bring people to our Sites and on different pages of our Sites. Web beacons provide us with information on how many times a page is opened, and which information is consulted.


D. Why do we allow third-party partners to place cookies on your computer?

Like most advertisers, we place advertisements where we think they will be most relevant to customers. One way we do so is by allowing network advertising companies with whom we work to place their own cookies or similar markers when an individual visits our Sites. This enables the network advertising company to recognize individuals who have previously visited our Sites. When the individual visits a third-party website on which that network advertising company has purchased ad space, the advertising company can then recognize the individual's interest in RRMC NA products and services and deliver one of our advertisements.


E. What choices do I have regarding the delivery of targeted advertisements on third-party sites?

Most internet browsers allow you to change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it, or to automatically refuse all cookies. Please be aware that some functionality of our Sites that relies on the use of cookies may not be available should you choose to refuse all cookies. In addition, because RRMC NA does not control these management tools, we cannot guarantee their effectiveness.

Do Not Track

Do Not Track (DNT) is a privacy preference that users can set in some web browsers, allowing users to opt out of tracking by websites and online services. At the present time, the World Wide Web Consortium (W3C) has not yet established universal standards for recognizable DNT signals and therefore, RRMC NA and the Sites do not recognize DNT.

Questions and Comments

Please feel free to send your privacy-related comments or questions to or write: Rolls-Royce Motor Cars North America, Privacy Office, PO Box 1227, Westwood NJ 07675-1227. You may also call RRMC NA Customer Relations at 877-877-3735. Prompt 'Customer Relations.' Customer telephone calls may be recorded to protect you and our staff. In all written communications, please indicate that you are writing concerning or MyRR. We will do our best to respond to all reasonable inquiries in a timely manner. 

If you’re looking for the California Consumer Privacy Notice click here.

Rolls-Royce Motor Cars NA, LLC Assist

Privacy Policy for Rolls-Royce Motor Cars NA, LLC Assist

Last updated 02/10/2016

The Rolls-Royce Motor Cars NA, LLC (‘RRMC NA’) Assist Privacy Policy (’Policy’) governs the collection, use, storage and dissemination of RRMC NA Assist subscribers’ personal and vehicle information. This Policy supplements any RRMC NA Assist Subscriber Agreement you have with RRMC NA, and any privacy provisions contained therein.

The information we collect

In addition to the information you provided on your Subscriber Agreement, when RRMC NA Assist services are activated, we may collect and retain an electronic or other record of the following information: your vehicle’s description, location, and direction of travel; service data, such as diagnostic trouble codes, tire pressure, fuel and odometer readings; incident data, such as information about collisions, the direction from which your car was hit, which air bags have deployed, and safety belt usage; information about anyone making a RRMC NA Assist call from your vehicle or under your account; and the date, time and duration of the call, information and recommendations provided to you during the call, and any RRMC Assist response specialist notes written during a call. We may also record, monitor, or track your vehicle’s location or other information when a) you or other occupants in your vehicle request RRMC Assist services, b) your airbag deploys or a severe rear impact occurs, c) your vehicle is equipped to provide stolen vehicle recovery and you report your vehicle as stolen (requires identity verification and filing of a stolen vehicle report with local authorities), or d) required by law.

Your Rolls-Royce vehicle may also be equipped with one or more sensing or diagnostic modules capable of automatically retrieving, recording, transmitting, or storing certain vehicle data and/or service requirements.

Use of your information

We use the information we collect from you to deliver the RRMC NA Assist services to you, manage your RRMC NA Assist account, improve occupant and vehicle safety, prevent fraud or misuse of the RRMC NA Assist services, analysis and research purposes, improve your service experience at RRMC NA dealerships, and enhance your ownership experience. We will not sell, trade, or rent your information to others.

Disclosure of your information

We will share the information we collect with our RRMC NA Assist Response Center, roadside assistance service providers, emergency service dispatchers and providers, concierge services providers, RRMC NA dealerships, members of the RRMC NA Group, as well as other service providers required to deliver the RRMC NA Assist services. We may also use the information we collect for analysis and research purposes and will share information as necessary with third parties to accomplish those tasks. All service providers or third parties are contractually obligated to keep your information confidential and use the information only as we specify. We may also disclose information to individuals designated by you to be contacted in an emergency. When required, we may release information, including location data, to comply with the law, in legal proceedings, to respond to subpoenas or court orders, in cooperation with law enforcement agencies, and/or to enforce the terms of our Agreement.

Our concierge service provider may use other service providers to provide the products and services that you request when you use the Concierge Services. Personal information necessary to provide any products and services you request may be given to such third-party service providers and the RRMC Assist Privacy Policy will not govern those providers.

Monitoring and Recording of RRMC NA Assist Calls

For quality assurance purposes, calls to the RRMC Assist Response Center may be monitored and/or recorded.

Updating or changing your account information

You may review, modify, correct, or update the information you provide upon activation of the RRMC NA Assist services at any time by calling (800) 803-4658 or sending an electronic mail message to At your request, we will let you know what personal information we have in our possession about you, what it is being used for, and to whom it has been disclosed.  We will respond to your request within the time period prescribed by law. You may be requested to provide satisfactory identification and proof of entitlement to access your personal information. We will provide you with access to your personal information that is in our possession, subject to certain exceptions. For example, we may not provide you with your personal information where the information is subject to solicitor-client privilege or consists of references to other persons or proprietary information that cannot be severed from the record. There may be reasonable costs associated with your request.

Protection of subscriber information

We have physical, electronic and procedural safeguards in place to protect against the loss, misuse, and alteration of the information under our control.

Security on the cellular telephone network

In providing RRMC NA Assist services, voice and data are transmitted between the response center and your vehicle over the cellular telephone network. This network is complex and not necessarily secure. Therefore, the privacy and security of conversations or data transmitted to and from the vehicle cannot be guaranteed.

Updates to the privacy policy

We may change this Policy at any time. You can access the current Policy at or request a copy at via email or call RRMC NA Assist Customer Care toll free at (800) 803-4658.

Your comments

Comments or inquiries about the RRMC NA Assist Privacy Policy should be directed to the RRMC NA Privacy Officer at (877) 877-3735, prompt ’Customer Service Vehicle’; by email at or by writing to Rolls-Royce Motor Cars NA, LLC, Customer Relations and Services, PO Box 1227, Westwood, NJ 07675-1227.

© Copyright Rolls-Royce Motor Cars NA, LLC 2019.   The Rolls-Royce name and logo are registered trademarks.