Use of personal information under UK data protection laws must be justified under one of a number of legal grounds and we are required to set out the grounds in respect of each use in this policy.
The main uses of your information include:
Customer Support and Marketing - to respond to enquiries and to bring you news, offers and events.
We use your personal data for customer care and for personalised communication of our product and service information, with your consent where necessary. For these purposes we may transmit this data to authorised Retailers.
In order to ensure that you receive relevant and personalised communications, we will use data we hold about you to create an individual customer profile. This may include but is not limited to data you have provided to us or which is generated by your use of our products, for example contact details, preferences, customer history, vehicle data, usage of apps and other digital platforms and online behaviour.
Product Sales & Services – to process your sale, configure and service your vehicle.
We will obtain Contact Details, Vehicle Configuration Details, Vehicle Technical Information and Sales and Services Information when you purchase, service or repair a vehicle from us or from our authorised Retailer network. As part of the sale or service we will use this information to provide the services you request and notify you of issues in relation to your vehicle. This information may be accessed by BMW AG to troubleshoot technical or other issues relating to the delivery of these services.
We may also receive limited Vehicle Location Information during the repair process which will be used only in accordance with Location Information Safeguards.
Teleservices Services – to provide telematic services in the vehicle.
We and BMW AG receive information from these services, such as:
Contact details, vehicle location information as well as device and service usage information, which is used in accordance with the Teleservices terms and conditions.
Quality Assurance, Research and Development – to improve our products and services.
We and BMW AG may use any of the information that we receive through the provision of our services (including Location Information) for product and service quality assurance and development purposes. Before any such use is undertaken your information will be de-personalised so it cannot be directly linked back to you.
Compliance with legal requests for your information – to comply with our legal obligations to law enforcement, regulators and the court service.
We may be legally required to provide your information to law enforcement agencies, regulators and courts and third party litigants in connection with proceedings or investigations anywhere in the world. Where permitted, we will direct any such request to you or notify you before responding unless to do so would prejudice the prevention or detection of a crime.
Legal grounds for processing your personal information
Our use of personal data is permitted under UK data protection law on the basis of the following principal legal grounds:
- Where necessary to enter into or perform a contract with you
- Where needed to comply with our legal obligations
- Where necessary in order to protect your or someone else’s, vital interests (in life threatening situations such as following an accident)
- Where we use it to achieve a legitimate interest and our reasons for using it outweigh any prejudice to your data protection rights (our legitimate interests include promoting our business and tailoring news and offers to you, research and development of vehicle related products and services, detecting fraud and criminal activities)
- Where you have consented to the use (you will have been presented with a consent notice in relation to any such use and may withdraw your consent at any time by contacting us)
There may be uses that are permitted on the basis of other grounds; where this is the case we will use reasonable endeavours to identify the ground and communicate it you as soon as possible after becoming aware of the new basis.