Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device. You can find more information about cookies at: www.allaboutcookies.org
Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.
Within this website cookies are used to facilitate features and functions which improve your browsing experience. They are also used to measure the performance of the site and the ways in which visitors navigate their way around. No personally identifiable information is collected by the cookies on our sites.
The below information details the cookies we use, how to prevent these being written and the impact of doing so on your browsing experience.
You can accept or decline cookies by modifying the settings in your browser. However, you will not be able to use all the interactive features of the site if cookies are disabled.
Most recent web browsers allow control over the cookies saved through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.
Rolls-Royce Motor Cars are working to provide the ability for you to manage your cookie preferences within our website, but this is functionality is currently under development. As an interim step we have detailed below all the cookies set by our websites, their purpose and details of how to opt out where available.
There are four main types of cookies used by websites. These categories are described below, based on the information published in the International Chamber of Commerce Cookie Guide;
Strictly Necessary Cookies – Enable services you have specifically asked for
Targeting/Advertising Cookies – Collect information about your browsing habits in order to make advertising relevant to you and your interests. These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.
The tables below explain the cookies we use and why. The information is updated regularly but if a discrepancy is found then please contact us.
|Car Configurator||RROCXML SESSIONID||This cookie is needed to identify the user's configurator session within the car configurator system.||Strictly Necessary||Session Only|
|Prophecy||VicinityUser||This cookie indicates that an annonymised user is actively using the site. This cookie is deleted when the browsing session is closed.||Strictly Necessary||Session Only|
|JSESSIONID||JSESSIONID||This session cookie indicates that you are actively using the site. This indicates, at any given time, how many users are visiting the site. This cookie is deleted when you close your browser.||Strictly Necessary||Session Only|
|Load Balancer Cookies||ARPT1 ARPT2a ASPSESSIONID CCCRSAQD||These session cookies are used to help ensure that the content of your page loads quickly and effectively by distributing the workload across web servers. They are deleted when you close your browser.||Strictly Necessary||Session Only|
|Google Analytics||__utmc||Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.||Performance||Session|
|Google Analytics||__utmt||Used to throttle request rate.||Performance||10 Minutes|
|Google Analytics||__utmt_b||This is a pattern type cookie set by Google Analytics. It appears to be a variation of the __utmt cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.||Performance||10 Minutes|
|Google Analytics||__utmv||Creates groupings based on anonymised user actions, for example, create a group for all visitors who viewed a particular link or advert.||Performance||2 Years|
|Google Analytics||_ga (Universal Analytics)||Used to distinguish users.||Performance||2 Years|
|Google Analytics||_gat_UA-49989264-1 _gat_UA-26273664-2||Used to throttle request rate.||Performance||10 Minutes|
|Google Analytics||_gid||Used to distinguish users.||Performance||24 hours|
|DoubleClick||DoubleClick Tags||DoubleClick cookies are used to help measure the effectiveness of online advertising campaigns and to try and avoid repeatedly showing adverts the user has already seen. The names and numbers of these cookies used on our site will vary, depending upon the number of advertising campaigns that are active at the time of your visit. No personally identifiable information is used or stored by DoubleClick cookies.||Targeting/ Advertising||30 Days|
|GRG||cookie-consent||GRG: Cookie set by Provenance Global site and it means, the user has accepted the cookie consent popup at the top of the website.||Performance||1 Year|
|UUID||MediaMath*||MediaMath cookies are used to help measure the effectiveness of online advertising campaigns and to try and avoid repeatedly showing adverts the user has already seen. The names and numbers of these cookies used on our site will vary, depending upon the number of advertising campaigns that are active at the time of your visit. No personally identifiable information is used or stored by MediaMath cookies.||Targeting/Advertising||13 months|
|23713||Home Page||This cookie is used for marketing purposes to help us understand who visits the Rolls Royce site, and how they interact with the content. We use this to help us personalise our communications with you.||Third Party||Until Deleted|
|23714||Search Page||This cookie is used for marketing purposes to help us understand who visits the Rolls Royce site, and how they interact with the content. We use this to help us personalise our communications with you.||Third Party||Until deleted|
|Pixel||The Facebook pixel is a small piece of code that an administrator of a Facebook Ads account can use to optimize their ads, report on conversions across devices, and create custom audiences of website visitors for use in Facebook ads. In order to use this product the website does not need to collect or send personal information to Facebook. Further, no personal information is ever shared with the website about any individual person.||Targeting/Advertising||180 Days|
|BlackHawk Network||cookie-consent||Cookie set by Provenance Global site and it means the user has accepted the cookie consent popup at the top of the website.||Performance||1 Year|