a vision beyond time
IMAGINING AN ICON
To travel in a Rolls-Royce motor car is to escape from time. To imagine a Rolls-Royce is to push the boundaries of possibility, unconstrained by time and space. Our design philosophy is built on enduring principles that free us to innovate and create our greatest visions. On these foundations, icons are born.
The 2:1 ratio of wheel to body height is inscribed into our DNA, defining the figure of Rolls-Royce motor cars since the first Silver Ghost. These elegantly balanced proportions create our signature profile, endowing a sense of scale and beauty on every model.
Our Vision: Onwards
To own the moment yet exist beyond it: this is what makes an icon. As new technologies and innovations unfold, we push towards the next and the next: elevating the experience of travel, harnessing new energy sources, embracing the possibilities of artificial intelligence. Towards the horizon and beyond, our values are unwavering while our vision remains clear: onwards.
Continue Your Journey
Delve further into stories of Inspiring Greatness.
The future in the making: Rolls‑Royce 103EX: Vision Next 100
Introducing the visionary Rolls-Royce 103EX. Journey into the future of luxury travel, with our first ever autonomous motor car.
Chapter 4: The Lexicon of Rolls‑Royce
Discover the language that sets us apart. What is the spirit of ecstasy? What is the pantheon grille? What is the starlight headliner?