“Take the best that exists and make it better. When it does not exist, design it.”
Future in the Making
“Our vision, in its purest form, is to create the automotive equivalent of haute couture. This is the future of luxury mobility.”
You are the Architect
“The interior space is designed to be a retreat from the world – evoking a feeling of privacy, warmth and ultimate relaxation.”
Time is fast becoming the most precious commodity on earth. It cannot be bought, bargained for or created. Everyone craves it – but only a few command it. Amid this scarcity, Rolls-Royce offers abundance. A grand sanctuary, where your thoughts can breathe in complete tranquillity.
The entire roof canopy opens up to an inner sanctum, before effortlessly enveloping you. Sink back into expanses of bespoke, rare materials. The skylight is your panoramic observatory, inspiring awe and wonder. The only sound is the hushed beat of your own heart.
A Beautiful Mind
It’s no secret that the future belongs to self-aware, autonomous vehicles. But for the first time, Rolls-Royce will give artificial intelligence a name, a soul and a purpose. Her name is Eleanor.
For over a century, the Spirit of Ecstasy has silently graced every Rolls-Royce. Now, she has a voice. Her vital spark lives within the very fabric of your vehicle: driving you, guiding you, discovering the world with you. Eleanor intuitively complements your personality, becoming a true companion.
Are you ready? Follow Eleanor on a virtual 360° journey around Rolls-Royce 103EX, and experience the feeling of effortless travel.
Gliding into Tomorrow
Continue Your Journey
Delve further into stories of Inspiring Greatness.
Our Experimental History
Discover Rolls-Royce Motor Cars’ EX models: the concept cars pushing the boundaries of innovation.
Chapter 3: A Vision Beyond Time
Discover the design philosophy that has defined Rolls-Royce motor cars since the first Silver Ghost. Rolls-Royce presents Chapter 3: A Vision Beyond Time.