A close up shot of Rolls-Royce's famous spirit of ecstasy emblem on the vision Rolls-Royce 103EX. A close up shot of Rolls-Royce's famous spirit of ecstasy emblem on the vision Rolls-Royce 103EX. A close up shot of Rolls-Royce's famous spirit of ecstasy emblem on the vision Rolls-Royce 103EX. A close up shot of Rolls-Royce's famous spirit of ecstasy emblem on the vision Rolls-Royce 103EX.

ROLLS-ROYCE 103EX

“Take the best that exists and make it better. When it does not exist, design it.”

Sir Henry Royce
A side view of Rolls Royce's first ever vision vehicle, the Rolls-Royce 103ex

Future in the Making

Looking towards the next 100 years, each and every Rolls‑Royce will be a unique work of art. Shape, size and silhouette – you will be able to craft your vision entirely from the wheels up. Rolls-Royce 103EX is our first ever vision vehicle, and embodies just one of the endless possibilities that awaits. A personalised icon for the future, providing a sanctuary of calm in an ever-faster world. The pinnacle of effortless autonomous travel, gliding silently through the cities of tomorrow. This is our VISION NEXT 100.

“Our vision, in its purest form, is to create the automotive equivalent of haute couture. This is the future of luxury mobility.”

A front view of Rolls Royce's first ever vision vehicle, the Rolls-Royce 103ex
A front view of Rolls Royce's first ever vision vehicle, the Rolls-Royce 103ex

You are the Architect

For over 100 years, Rolls-Royce Motor Cars has been pushing the boundaries of luxury mobility. We have defied the impossible and engineered timeless works of art. Now, we are on the cusp of making history again. Imagine a future where each Rolls-Royce is as unique as your own fingerprint. Dimensions, form, space and materials – the drawing board is limitless, and you are the architect.
The exterior of a contemporary building at night.
A back view of Rolls Royce's first ever vision vehicle, the Rolls-Royce 103ex
An angled view of Rolls Royce's first ever vision vehicle, the Rolls-Royce 103ex
An angled view of Rolls Royce's first ever vision vehicle, the Rolls-Royce 103ex

Grand Arrival

In a future where transport is commoditised – void of beauty, space and form – Rolls-Royce will stand apart. A beacon of luxury that’s distinctly modern, and yet glows with a timeless glamour. Each Rolls-Royce will be designed less like a car, and more like an individual sculpture made from one seamless surface. Fluid curves sing with warmth, romance and opulence. This is a presence that proudly announces its arrival, and lights your entrance with a personal red carpet.
The Rolls-Royce umbrella holder
An angled view of the Rolls-Royce 103ex, with all of its futuristic doors opened.

“The interior space is designed to be a retreat from the world – evoking a feeling of privacy, warmth and ultimate relaxation.”

Enter Serenity

시간은 빠르게 이 세상에서 가장 중요한 자원이 되어가고 있습니다. 시간을 구매하거나 흥정하거나 만들 수 없습니다. 모두가 시간을 갈망하지만, 오직 소수만이 누릴 수 있습니다. 이러한 시간의 희소성 앞에서 롤스로이스는 풍부한 시간을 제공합니다. 바로 완전한 고요함 속에서 생각을 정리할 수 있는 웅장한 안식처입니다.

전체 지붕 캐노피가 열리고 다시 매끄럽게 닫힐 때까지만 내부 안식처가 공개됩니다. Bespoke 방식으로 희귀한 소재를 사용해 제작된 시트에 앉으세요. 스카이라이트가 천체 관측소가 되어 경외심과 경이로움을 불러일으킵니다. 오직 고요하게 들려오는 심장 박동 소리만이 적막을 메웁니다.

Rolls-Royce vision 103ex enter serenity grand sanctuary fullbleed V4
Eleanor, Rolls-Royce's artificial intelligence

A Beautiful Mind

It’s no secret that the future belongs to self-aware, autonomous vehicles. But for the first time, Rolls-Royce will give artificial intelligence a name, a soul and a purpose. Her name is Eleanor.

For over a century, the Spirit of Ecstasy has silently graced every Rolls-Royce. Now, she has a voice. Her vital spark lives within the very fabric of your vehicle: driving you, guiding you, discovering the world with you. Eleanor intuitively complements your personality, becoming a true companion.

Are you ready? Follow Eleanor on a virtual 360° journey around Rolls-Royce 103EX, and experience the feeling of effortless travel. 

An angled view of Rolls Royce's first ever vision vehicle, the Rolls-Royce 103ex

Gliding into Tomorrow

This is not the end of the journey. Rolls-Royce 103EX represents the first of an endless range of possibilities. Ultimately, the future belongs to our owners of tomorrow: their imagination, creativity and desire to push boundaries with us. Are you ready?

Continue Your Journey

Delve further into stories of Inspiring Greatness.

Discover Rolls-Royce Motor Cars’ EX models: the concept cars pushing the boundaries of innovation.

우리의 실험적인 역사

Discover Rolls-Royce Motor Cars’ EX models: the concept cars pushing the boundaries of innovation.

Discover the design philosophy that has defined Rolls-Royce motor cars since the first Silver Ghost. Rolls-Royce presents Chapter 3: A Vision Beyond Time.

제3장: 시대를 넘어서는 비전

Discover the design philosophy that has defined Rolls-Royce motor cars since the first Silver Ghost. Rolls-Royce presents Chapter 3: A Vision Beyond Time.

Choose from our exclusive collections or collaborate with our craftspeople and designers to create a Rolls-Royce wholly unique to you. This is Rolls-Royce Bespoke.

Discover Bespoke

Choose from our exclusive collections or collaborate with our craftspeople and designers to create a Rolls-Royce wholly unique to you. This is Rolls-Royce Bespoke.