A Century of Power and Influence

Close up shot of the Phantom grill and a silver Spirit of Ecstasy.

For a century, Phantom has stood as the pinnacle of luxury, craftsmanship, and innovation. Present at pivotal moments in history, it has shaped and reflected the cultural landscape while remaining the authoritative statement of connoisseurship.

To mark Phantom’s centenary, Rolls-Royce designers have created a series of original artworks paying tribute to Phantom’s legacy, celebrating the remarkable motor car’s cultural impact through the decades and capturing the spirit of each of its eight generations.

QUINTESSENTIALLY BRITISH

Launched in 1925, Phantom I – the “New Phantom,” as it was known at the time – was designed to replace, and indeed surpass, Silver Ghost, an automobile that the press had emphatically dubbed “the best car in the world.” This model set the standard for luxury and performance, establishing Phantom as the icon of icons.

Artwork image of a early generation Phantom having a picnic beside a pond, resting gracefully under a tree.

Background image of faded nature; trees and water, fading to white.

THE GOLDEN ERA OF TRAVEL

Throughout its history, Rolls‑Royce has used the designation “EX” for its experimental motor cars, which, in the modern era of production at Goodwood, have also been given the distinctive red monogrammed badge that was standard in the brand’s early years. These hand-built vehicles – sometimes fully functional – helped Rolls‑Royce explore how a potential production model might perform under real-world conditions. The Phantom II Continental 26EX is a prime example, showcasing the brand's commitment to innovation and excellence.

Artwork image of a first generation Rolls-Royce sitting in a orchard of pine trees, with a sunrise in the background.

‘Phantom is much more than a motor car.
It is a cultural phenomenon, both reflecting
and influencing the world around it.’

Chris brownridge

CHIEF EXECUTIVE, ROLLS-ROYCE MOTOR CARS

LIGHTS, CAMERA, ACTION

Phantom has a storied history in cinema, with notable appearances in various iconic films. The star of this artwork is a Phantom III, coachbuilt by J Gurney Nutting & Co at its premises off the King’s Road in Chelsea, London, in 1937.

Artwork image of the old school Phantom with bronze tint driving in the night.

GRAND OCCASIONS

The Phantom IV has a rich history, designed to meet the highest standards of luxury and elegance, showcasing Rolls-Royce's commitment to excellence. The first Rolls-Royce Phantom IV chassis was laid down in 1948, ultimately finished to reflect the refined tastes of its distinguished clientele.

Artwork image of a old school black and maroon Phantom, sitting on the side of the road.

A MUSICIAN'S DREAM

Throughout its 100-year history, Phantom has been the choice of many artists – a reward for their hard work and success and a canvas to express their creativity and personality.

Artwork image of a side shot of an old school Phantom, parked on a theatrical stage with a microphone next to the car.

A STATELY PRESENCE

The Phantom VI holds a significant place in Rolls‑Royce history as the last coachbuilt model. In production for over two decades, it was the longest-running Phantom, representing the pinnacle of luxury and craftsmanship for royalty and heads of state. This model marked the end of an era for Rolls-Royce while signifying what was to come.

Artwork image of an old school black phantom sitting in park, front angled image showcasing the Spirit of Ecstasy.

A SENSE OF ARRIVAL

“If you want a car you can push every day of the week and drive flat out to Monte Carlo, then buy a Phantom”, declared Ian Cameron in 2003. At that time Design Director at Rolls‑Royce Motor Cars, the late Cameron was the driving force behind the car’s iconic proportions and quiet sophistication — hallmarks that helped define a new era for Rolls‑Royce.

Artwork image of the Phantom Extended opening back the door for someone to walk out to the red carpet.

THE PINNACLE OF LUXURY

For 100 years, Phantom has been an imposing presence in history’s defining moments. Now in its eighth generation, it remains a potent symbol of power, influence, and success. At Goodwood, the Home of Rolls-Royce, Phantom has inspired extraordinary Bespoke commissions, each reflecting the imagination, values, and legacy of its owners.

These remarkable motor cars not only serve as the pinnacle of luxury but also as a canvas for personal expression. From intricate cultural heritage to contemporary artistry, Phantom continues to transcend the automotive world, shaping and reflecting the cultural landscape around it.