macro image of the SOE and badge of honour macro image of the SOE and badge of honour macro image of the SOE and badge of honour macro image of the SOE and badge of honour
100 years of Phantom

YOUR PERFECT MOTOR CAR

A Rolls-Royce motor car is a commissioned work of art, shaped by the visions and tastes of its owner. With our limitless Bespoke services, enjoy the freedom to design a unique Phantom — the icon of icons — and transform every journey into a deeply personal experience.

Interior image of the Phantom, looking out the front wind-screen with the SOE and desert in the background. "Phantom" positioned against a wood fascia and interior clock
Rear 3/4 of an Orange Phantom on a slab of marble in the middle of the desert
macro image of the Phantom headlights

BESPOKE IS ROLLS-ROYCE

Every Bespoke motor car that leaves Goodwood, the Home of Rolls-Royce, is a masterpiece in its own right. A canvas to unleash your creativity upon, Phantom invites you to personalise every detail. Sculpt the Spirit of Ecstasy in a rare material, create a paint that is yet to exist, or refine the most intricate elements – from door handles to treadplates.

EXPERIENCE INSPIRATION

Unlock the furthest reaches of your imagination with Rolls-Royce. Whether you create your Phantom at a preferred dealership or within one of Rolls-Royce’s Global Private Offices, commissioning your vision is an experience unlike any other.

FIND A DEALER

Book a driving experience. 

Continue your journey

Delve further into stories of Inspiring Greatness.

Go behind the scenes at the Home of Rolls‑Royce in Goodwood, and discover the striking rooms that inspire the creation of truly individual motor cars.

Enjoy a Private Privilege

Go behind the scenes at the Home of Rolls‑Royce in Goodwood, and discover the striking rooms that inspire the creation of truly individual motor cars.

A confluence of exceptional and extraordinary narratives, as revealed by Rolls-Royce.

Inspiring Greatness

A confluence of exceptional and extraordinary narratives, as revealed by Rolls-Royce.

Found in a verdant corner of Southern England, the Home of Rolls-Royce in Goodwood is the only place in the world where Rolls-Royce motor cars are designed, engineered, and meticulously crafted.

Chapter 2: Goodwood

Found in a verdant corner of Southern England, the Home of Rolls-Royce in Goodwood is the only place in the world where Rolls-Royce motor cars are designed, engineered, and meticulously crafted.