Use of personal information under UK data protection laws must be justified under one of a number of legal grounds and we are required to set out the grounds in respect of each use in this policy. An explanation of the scope of the grounds available can be found here.
The main uses of your information include:
Customer Support and Marketing - to respond to enquiries and to bring you news, offers and events.
We use your personal data for customer care and for personalised communication of our product and service information, with your consent where necessary. For these purposes we may transmit this data to authorised Dealers.
In order to ensure that you receive relevant and personalised communications, we will use data we hold about you to create an individual customer profile. This may include but is not limited to data you have provided to us or which is generated by your use of our products, for example Contact Details, Interests, Website, App and Communication Usage, Sales and Services Information, Device and Service Usage, Vehicle Configuration Details and Vehicle / Device Location Information.
Vehicle Sales & Services – to process your sale, configure and service your vehicle.
We will obtain Contact Details, Vehicle Configuration Details, Vehicle Technical Information and Sales and Services Information when you purchase, service or repair a vehicle from us or from our authorised Dealer network. In certain circumstances we may also require Identity Verification Information. As part of the sale or service we will use this information to provide the services you request and notify you of issues in relation to your vehicle. This information may be accessed by BMW AG to troubleshoot technical or other issues relating to the delivery of these services.
We may also receive limited Vehicle Location Information during the repair process which will be used only in accordance with Location Information Safeguards. For further information on these safeguards click here.
Other Products and Services – to process your applications, orders and requests.
We will obtain Contact Details and depending on the product or services we may also collect data regarding Identity Verification, Interests, Website, App and Communication Usage, Sales and Services Information, Device and Service Usage, Vehicle Configuration Details, Vehicle/Device Location Information, Travel and Hospitality Information. Please see the terms and conditions of the specific product or service for more information.
Teleservices Services – to provide telematics services in the motor car.
We and BMW AG receive information from these services, such as:
Contact Details, Vehicle Location Information as well as Device and Service Usage Information, which is used in accordance with the Teleservices terms and conditions. For further information please click here.
Quality Assurance, Research and Development – to improve our products and services.
We and BMW AG may use any of the information that we receive through the provision of our services (including Location Information and Website, App and Communication Usage) for product and service quality assurance and development purposes. Before any such use is undertaken your information will be de-personalised so it cannot be directly linked back to you.
Legal requests for your information – to comply with our legal obligations, including requests from law enforcement, regulators and the court service.
We may be legally required to provide your information to law enforcement agencies, regulators, courts and third party litigants in connection with proceedings or investigations anywhere in the world. Where permitted, we will direct any such request to you or notify you before responding unless to do so would prejudice the prevention or detection of a crime.
Within the EU certain On-Board Fuel Consumption Measurement “OBFCM” data, such as fuel consumption and kilometres driven may be collected from your vehicle during workshop visits and transmitted directly to the EU Commission via our parent company (BMW AG). You can refuse the collection and transmission of such data for this purpose via your local RRMC authorised dealership, service centre or workshop.
Compliance and Risk Management – where we have a legitimate interest as part of our compliance and risk management procedures, we may process your data such as, Identity Verification Information, Driving Eligibility Information, and Financial Crime Prevention Information to identify, for example:
- Politically exposed persons
- Driving eligibility in order to comply with our insurance obligations (if you drive a vehicle owned by us)
- Sanctioned parties
Job Applications – Job Application Data and any other additional information you may provide to support your application will only be used for the purposes of recruitment. Further information can be found on our recruitment website here.
Security information including CCTV images – It is in our legitimate interest to utilise closed circuit television (CCTV) images for the purposes of providing a safe and secure environment for staff and visitors. We further use such images to protect buildings and assets from damage, disruption, vandalism and other crime, to assist in the effective resolution of disputes which occur on our premises, to assist in the defence of any civil litigation and to support law enforcement bodies in the prevention, detection and prosecution of crime.