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Experience Inspiration

Single-minded, abrupt and unapologetic, Black Badge is a rejection of rules, preconceptions and everything that’s expected of it. Now, with our Bespoke service, it can also be truly unique.

Whether you create your Black Badge at your preferred dealership or at Goodwood itself, Bespoke is dedicated to bringing your vision to life.

Bespoke studio at Rolls-Royce, Goodwood
a private privilege

Bespoke is Rolls‑Royce

With the Bespoke service, you can personalise subtle features on your Black Badge such as door handles, driver’s dials and treadplates. Make a bold statement by having a paint colour developed especially for you – or the veneers crafted from a tree on your estate.

discover bespoke

BUILD YOUR ROLLS-ROYCE

A new Rolls-Royce is never purchased. It is commissioned. A motor car that is yours, and yours alone. Every Rolls-Royce that leaves Goodwood is unique to its owner. Our configurator lets you begin the journey of commissioning your bespoke Rolls-Royce by designing your vision. This is only to be used as a guide, and we advise to confirm your design with your local dealership.

configure yours

FIND A DEALER

Find your nearest dealer to discover more, book a test drive or begin your commission.

Continue your journey

Delve further into stories of Inspiring Greatness.

Go behind the scenes at the Home of Rolls‑Royce in Goodwood, and discover the striking rooms that inspire the creation of truly individual motor cars.

Enjoy a Private Privilege

Go behind the scenes at the Home of Rolls‑Royce in Goodwood, and discover the striking rooms that inspire the creation of truly individual motor cars.

Since 1904, Rolls-Royce has created instantly recognisable motor cars that have made the marque an icon all over the world. Discover the whole story here.

Chapter 2: Goodwood

Since 1904, Rolls-Royce has created instantly recognisable motor cars that have made the marque an icon all over the world. Discover the whole story here.

Rolls-Royce Bespoke offers celestial reverie to those with interstellar ambitions.

Under The Stars

Rolls-Royce Bespoke offers celestial reverie to those with interstellar ambitions.