For the last 115 years, Rolls-Royce has been making the impossible a reality. With exceptional motor cars, come exceptional words; new phrases for concepts and ideas never before seen. Words which describe and embody the essence of these bold innovations. We’ve created words which are one-of-a-kind, unique and necessary when inventing new, bespoke features or celebrating icons of the Rolls-Royce brand. This chapter explains just some of them.