A Rolls-Royce Cullinan making a sharp turn on a sand dune in the desert A Rolls-Royce Cullinan making a sharp turn on a sand dune in the desert A Rolls-Royce Cullinan making a sharp turn on a sand dune in the desert A Rolls-Royce Cullinan making a sharp turn on a sand dune in the desert

CULLINAN

THE FINAL CHALLENGE

After years of development, Rolls-Royce Cullinan approached its global launch in May 2018. Only its final tests stood in its way. We have a history of carrying out trials in the open, such is our confidence in our vehicles – and we were proud to honour this tradition with our first-ever SUV.

 

Witness Cullinan's Final Challenge, in partnership with National Geographic.

Sunset Spirit of Ecstasy Expression detail on white

GRACE UNDER PRESSURE

The Final Challenge concludes as Cullinan makes luxury travel effortless, everywhere. Having conquered extreme landscapes around the globe with self-assured elegance and formidable prowess, the first all-terrain SUV by Rolls-Royce is now ready for launch, and poised to make luxury off-road travel a reality for the first time.

A background image showing a Rolls-Royce Cullinan driving through snowy terrain.
A collage of three images showing the Rolls-Royce Cullinan driving through mountainous terrain.
A Rolls-Royce Cullinan drives through a snowy landscape.

EXTREME REACHES

In this film, Cullinan reaches into remote landscapes to prove itself effortless, everywhere. The unique Architecture of Luxury – Cullinan’s robust aluminium spaceframe and advanced chassis technology – handles severe weather and tough terrain with confidence and agility.

A background image showing the Rolls-Royce Cullinan driving through mountainous terrain.

POTENCY

Powered by the king of engines, the first Rolls-Royce all-wheel drive moves with effortless poise. This film sees Cullinan confront the toughest gradients and conditions with refined power and ease. Watch as it conquers each obstacle with formidable force, taking pinnacle travel to new terrain.

A background image showing a Rolls-Royce Cullinan driving through a desert.
A collage of three images: the first shows the Cullinan on a sand dune. The second shows the Cullinan driving through snow. The third shows the Cullinan driving through a shallow river.

MASTERY

The Final Challenge is an expedition to extremes – of terrain, of altitude and of weather. In this film, Cullinan masters every challenge effortlessly, its unique Rolls-Royce aluminium spaceframe, rear-axle steering and all-wheel drive capability making smooth work of the roughest conditions.

A background image showing the Rolls-Royce Cullinan driving through snowy terrain.
A collection of images showcasing the Rolls-Royce Cullinan driving through on and off-road terrain.

LIBERTY

Liberty knows no boundaries. Cullinan, the first all-wheel drive motor car by Rolls-Royce, blends effortless mastery of new terrains with pinnacle luxury. In this film, we document how Cullinan dominates the most dramatic landscapes.

A background image showing a mountainous landscape.
A collage of three images: one showing the front of the Rolls-Royce Cullinan overlooking a mountain scene. The second shows the Cullinan on a sand dune. The third shows a mountainous landscape.
A red Rolls-Royce Cullinan pictured in a dramatic landscape on top of a shallow pool of water.

cullinan

supreme liberty

DIAMOND IN THE ROUGH

To pursue excellence, we must rise to every challenge. In partnership with Rolls-Royce Motor Cars, National Geographic pushes Cullinan to its limits in an expedition to capture iconic images of the world’s most extreme landscapes, led by award-winning photographer Cory Richards.

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