By invitation

To collaborate with the Rolls-Royce Private Office is to embark on a very special journey. At the Home of Rolls-Royce in Goodwood, England, this centre of time-honoured craftsmanship forms an inspiring creative environment. Here, your imagination is ignited and your desires satisfied in exquisite detail, as master artisans realise your individual vision of the perfect motor car.


The Goodwood Studio, the Rolls Study and the Royce Atelier take their inspiration from the company’s founders, Charles Rolls and Sir Henry Royce. These two extraordinary men shared a single-minded goal – perfection. 

Filled with thought-provoking textures, themes and colours, the rooms give customers the opportunity to explore the possibilities that cutting-edge, bespoke design allows. Each item, surface and layout has been selected to stimulate discussion and nurture creativity.

Isobel Dando General Manager of Retail Development at Rolls-Royce Motor Cars, explains: “The environment takes its cues from the worlds of fine art, design and high fashion. This plays an important role in inspiring creativity. The experience builds a dramatic and emotional mood through intelligent use of sound and light. It really is an unforgettable experience that stirs the soul.”


The journey starts in the Goodwood Studio, where customers first encounter the motor car they are interested in – and the creation of their perfect Rolls-Royce begins.

A high-shine black glass door and handcrafted antique wood flooring – rather like a classic British gentleman’s club – lead to the Rolls Study. This room captures the essence of the risk-taker and adventurer that Charles Rolls was. On the wall, a propeller gently turns – a reminder of his passion for aviation. 

In one corner, a blue leather Starlight Headliner is displayed in a case. Its 1,340 hand-laid optical fibres epitomise the attention to detail involved in building each Rolls-Royce motor car. In another corner sits a safe. 

Those who enter the Rolls Study sign a special guestbook and join an elite club. Customers choosing bespoke motor cars are asked to record their designs on special cards to be locked in the Rolls Study safe. It is history in the making.


Finally, the Royce Atelier … an experience that inspires customers to touch and create as soon as they enter. A tactile environment that brings their bespoke motor car to life.


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