A recreation of Rolls-Royce's Spirit of Ecstasy emblem using Rolls-Royce's flagship star design A recreation of Rolls-Royce's Spirit of Ecstasy emblem using Rolls-Royce's flagship star design A recreation of Rolls-Royce's Spirit of Ecstasy emblem using Rolls-Royce's flagship star design A recreation of Rolls-Royce's Spirit of Ecstasy emblem using Rolls-Royce's flagship star design

chapter 1

SPIRIT OF ECSTASY

There have always been, and will always be, those whose hopes and desires are not restrained by the customs of their day. Individuals for whom the accepted norm is a challenge, not a boundary.

We call these people ‘freethinkers’ – the dreamers and muses who have the power to change the world. And more often than not, they do…

A starry design of the ambitious team who made what Rolls-Royce is today.

The Dreamers Meet

20世紀が明けると、ロンドンのピカデリーに本拠地を置く王立自動車クラブから、自動車愛好家たちが急速に台頭しました。

中でも飛び抜けていたのは、貴族のエンターテイナー、チャールズ・ロールズと叩き上げの天才エンジニア、ヘンリー・ロイスでした。また、王立自動車クラブの最初の秘書、クロード・ジョンソン、自動車ジャーナリズムのパイオニア、ジョン・ダグラス-スコット-モンタギュー。

そして、ボヘミアンのアーティストで彫刻家のチャールズ・ロビンソン・サイクスです。この型破りなグループとの交際が、以来ずっと世界に認めらている完璧さの象徴 「スピリット・オブ・エクスタシー」の創造へ導きました。

体験を渇望する彼ら一団に比べると、ロンドンのエリートたちが臆病に見えました。そしてその求心的な核が、エレノアでした。

Fairy formed of stars and woman's face in night sky

The Muse Leads the Way

Although born in Victorian times, Eleanor Thornton would have personified modernity – whatever age she graced.

From a modest background, her intellect and charisma saw her rise through an elitist society. She became the central presence of an unsung, yet immeasurably influential coterie of mavericks; one that helped to shape the future of motoring.

Their lives now intertwined professionally, as well as by the bonds of friendship, it was her voice that led them. She was a mercurial force that galvanised the group, allowing them to stand together at the forefront of a new frontier of motor travel.

A front external view of a vintage Rolls-Royce Phantom

Breaking Boundaries

Swapping stale members' clubs and silent reading rooms for the roar of the racetrack and the camaraderie of the workshop, this talented collective laced their liberal attitudes with the excitement of speed and competition. Led by their muse, they mastered the art of motoring at pace, over distances never believed possible and encased them in the comfort of luxury, setting the template for every sophisticated thrill seeker since. A feeling they would define as ‘ecstasy’...

An Icon is Born

In 1909, Eleanor Thornton’s presence was crystallised in the form of an ornamental figurine, by the artist Charles Sykes. A figurine that, to this day, is an exclusive addition to every Rolls-Royce motor car, to encapsulate the pursuit of personal liberty, and freedom from conformity. Challenging the social conventions of the time, her appearance became instantly iconic. Known from then on as the Spirit of Ecstasy, she leans forth towards the wind, arms outstretched, her dress billowing as if in flight. A symbol of dreams – of energy, grace and beauty – the Spirit of Ecstasy embodies the heights pursued by a unique and progressive group of friends. And it remains a tribute to their vision and everything their timeless legacy stands for.
Front on image of a etherial interpretation of the spirit of ecstasy.
A frontal exterior view of the visionary Rolls-Royce 100ex

Looking to the Future

Now, her aura is free to imbue the dreams of all whose imaginations are fired by her legacy. As Charles Rolls’ desire permeates those creations that still bear his name, every statuette that slices the air atop a Rolls-Royce personifies Eleanor’s own tilts at freedom.

Whenever luxury affords us the chance to enjoy that same illusion, we will be in the company of Eleanor’s spirit. Leading now, just as she did then. Transcending time for each new generation – a guiding light for the fearless. For those who would change the world, she is the star to set their course by.

Our muse.

The audacious Spirit of Ecstasy.

Continue Your Journey

Delve further into stories of Inspiring Greatness.

夢のロールス・ロイス 103EXをご紹介。ラグジュアリーな移動の未来への旅をロールス・ロイス初の自動運転車で。

未来を製作中:ロールス・ロイス 103EX:Vision Next 100

夢のロールス・ロイス 103EXをご紹介。ラグジュアリーな移動の未来への旅をロールス・ロイス初の自動運転車で。

1904年以来、ロールス・ロイスは一目でそれとわかる車を創ってきました。これが、このブランドを世界中でアイコンにしたのです。その全貌のストーリはこちらです。

第2章:グッドウッド

1904年以来、ロールス・ロイスは一目でそれとわかる車を創ってきました。これが、このブランドを世界中でアイコンにしたのです。その全貌のストーリはこちらです。

限界を覆すアーティストとのコラボレーションを通じて創造力を育む先進的なビジョン。

ミューズ:ロールス・ロイスのアート・プログラム

限界を覆すアーティストとのコラボレーションを通じて創造力を育む先進的なビジョン。