Rolls-Royce Motor Cars Shanghai Pudong，China’s first Rolls-Royce Boutique opened on March 21, 2019 in Shanghai. This avant-garde, digital and innovative Boutique is a perfect embodiment of the leading luxury brand of Rolls-Royce. It is a new milestone for both the brand and the super luxury world for new retail experience.
Shanghai Boutique is also the first Rolls-Royce dealership embodied the brand’s new visual identity in China. The design of the New Visual Identity considers attention to detail and the use of high quality and luxurious materials in order to differentiate Rolls-Royce Motor Cars. There is a focus on creating a bespoke environment to encourage bespoke design decisions in the client, leading to an enhanced product offer. It establishes a state-of-the-art client centric retail experience to evolve the brand image and perception as forward looking, modern and youthful.
Luxury can no longer be just a product, it has to be a global hedonistic experience, far exceeding the mere functional value of an object, whatever its price. This is Rolls-Royce; the true embodiment of luxury.