Two of Rolls-Royce's talented artisans at work, realising an individual vision of the perfect motor car Two of Rolls-Royce's talented artisans at work, realising an individual vision of the perfect motor car Two of Rolls-Royce's talented artisans at work, realising an individual vision of the perfect motor car Two of Rolls-Royce's talented artisans at work, realising an individual vision of the perfect motor car

A Private Privilege

To collaborate with the Rolls-Royce Private Office is to embark on a very special journey. At the Home of Rolls-Royce in Goodwood, England, this centre of time-honoured craftsmanship forms an inspiring creative environment. Here, your imagination is ignited and your desires satisfied in exquisite detail, as master artisans realise your individual vision of the perfect motor car.

The Goodwood Studio. Rolls-Royce's private creative temple filled with thought-provoking textures, themes and colours

The Pursuit of Perfection

The Goodwood Studio, the Rolls Study and the Royce Atelier take their inspiration from the company’s founders, Charles Rolls and Sir Henry Royce. These two extraordinary men shared a single-minded goal – perfection. Filled with thought-provoking textures, themes and colours, the rooms give customers the opportunity to explore the possibilities that cutting-edge, bespoke design allows. Each item, surface and layout has been selected to stimulate discussion and nurture creativity. General Manager of Retail Development at Rolls-Royce Motor Cars, explains: “The environment takes its cues from the worlds of fine art, design and high fashion. This plays an important role in inspiring creativity. The experience builds a dramatic and emotional mood through intelligent use of sound and light. It really is an unforgettable experience that stirs the soul.”

The Goodwood Studio. Rolls-Royce's private creative temple filled with thought-provoking textures, themes and colours
A preview of Rolls-Royces coloured threads, used to provide customers with a unique Rolls-Royce experience through custom threading and weaving.
A close up of the tools, textures and colours used to give customers the opportunity to explore the possibilities that bespoke design allows

Beyond the Black Glass Door

Путешествие начинается с Goodwood Studio, где клиенты впервые знакомятся с интересующим их автомобилем и где начитается создание их совершенного Rolls-Royce.

Блестящая черная стеклянная дверь и антикварный паркет ручной работы, как в классическом британском клубе джентльменов, ведут в Rolls Study. Эта комната пронизана духом любителя риска и приключений Чарльза Роллса. На стене спокойно вращается пропеллер как напоминание о его страсти к авиации.

В одном углу в витрине представлен образец потолка «Звездное небо» из синей кожи. Установленные вручную 1340 волоконно-оптических нитей символизируют внимание к деталям при изготовлении каждого автомобиля Rolls-Royce. В другом углу стоит сейф.

Все, кто входит в Rolls Study, расписываются в специальной гостевой книге и присоединяются к элитному клубу. Клиентов, которые размещают заказ на индивидуальный автомобиль, просят описать выбранный ими дизайн на специальных карточках, которые закрывают в сейфе Rolls Study. Здесь творится история.

The Goodwood Studio. This creative space offers customers to explore textures, themes and colours.

Finally, the Royce Atelier … an experience that inspires customers to touch and create as soon as they enter. A tactile environment that brings their bespoke motor car to life.

Customers immediately connect with the Atelier’s colours and textures: from the highly polished concrete flooring and bespoke hand-crafted, mint green stools to the portrait of Sir Henry Royce.

These rooms at the Home of Rolls-Royce take the Bespoke customer experience into another dimension.

The Rolls-Royce Private Office. A centre of time-honoured craftsmanship forms an inspiring creative environment.

Continue Your Journey

Delve further into stories of Inspiring Greatness.

Rolls-Royce artisans and craftspeople will help you fashion something truly unique to you, and bring your vision to life.

Bespoke - Craft

Rolls-Royce artisans and craftspeople will help you fashion something truly unique to you, and bring your vision to life.

Choose from our exclusive collections or collaborate with our craftspeople and designers to create a Rolls-Royce wholly unique to you. This is Rolls-Royce Bespoke.

Discover Bespoke

Choose from our exclusive collections or collaborate with our craftspeople and designers to create a Rolls-Royce wholly unique to you. This is Rolls-Royce Bespoke.

Since 1904, Rolls-Royce has created instantly recognisable motor cars that have made the marque an icon all over the world. Discover the whole story here.

Chapter 2: Goodwood

Since 1904, Rolls-Royce has created instantly recognisable motor cars that have made the marque an icon all over the world. Discover the whole story here.