INSPIRING GREATNESS

Like many fairy tales, the world of immersive art lies beyond the imagination. By placing the viewer centre stage, with senses ignited, this far-away land comes to life.

Art in 360

Like many fairy tales, the world of immersive art lies beyond the imagination. By placing the viewer centre stage, with senses ignited, this far-away land comes to life.

From algorithmic beauty to multisensory installations, prepare to be immersed and transported into a land of dreams.

2021: Looking Ahead to a Year of Moving Image Art

From algorithmic beauty to multisensory installations, prepare to be immersed and transported into a land of dreams.

Moving-image works took on a whole new relevance in 2020 as an unprecedented shift to digital ignited creativity in this field and allowed it to reach an audience on a scale like never before.

Muse - A Year In Moving Image

Moving-image works took on a whole new relevance in 2020 as an unprecedented shift to digital ignited creativity in this field and allowed it to reach an audience on a scale like never before.

The Dream Commission celebrates moving-image works created by emerging and mid-career artists worldwide.

The Dream Commission

The Dream Commission celebrates moving-image works created by emerging and mid-career artists worldwide.

Rolls-Royce leather is a work of exquisite artistry.

Bespoke Craft: Leather

Rolls-Royce leather is a work of exquisite artistry.

In this exploratory series from Rolls-Royce lies a collection of aspirational stories from those who rewrite the boundaries of greatness.

Inspiring Greatness Series

In this exploratory series from Rolls-Royce lies a collection of aspirational stories from those who rewrite the boundaries of greatness.

Rolls-Royce reimagines carbon fibre with a colourful twist.

Bespoke Craft: Technical Weave

Rolls-Royce reimagines carbon fibre with a colourful twist.

Muse, the Rolls-Royce Art Programme proudly presents Art of Perfection: Data Painting, an original work from acclaimed media artist Refik Anadol.

Art of Perfection

Muse, the Rolls-Royce Art Programme proudly presents Art of Perfection: Data Painting, an original work from acclaimed media artist Refik Anadol.

Black Badge Cullinan's signature colour, explained.

Forge Yellow

Black Badge Cullinan's signature colour, explained.

Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars presents the newest member of the Black Badge family.

Introducing Black Badge Cullinan

Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars presents the newest member of the Black Badge family.

A forward-looking vision that fosters creativity through collaboration with boundary-pushing artists.

Muse: The Rolls-Royce Art Programme

A forward-looking vision that fosters creativity through collaboration with boundary-pushing artists.

Create an elegant sense of occasion with the Champagne Chest, which marries exquisite design with signature Rolls‑Royce craftsmanship.

Champagne Chest

Create an elegant sense of occasion with the Champagne Chest, which marries exquisite design with signature Rolls‑Royce craftsmanship.

Discover the language that sets us apart. What is the spirit of ecstasy? What is the pantheon grille? What is the starlight headliner?

Chapter 4: The Lexicon of Rolls‑Royce

Discover the language that sets us apart. What is the spirit of ecstasy? What is the pantheon grille? What is the starlight headliner?

The only one of its kind. A singular masterpiece. This is Sweptail.

Coachbuild: Sweptail

The only one of its kind. A singular masterpiece. This is Sweptail.

Running the entire length of fascia in the Phantom is a feature that is truly unique. It’s called The Gallery – conceived to house bespoke artistic creations.

Phantom Gallery

Running the entire length of fascia in the Phantom is a feature that is truly unique. It’s called The Gallery – conceived to house bespoke artistic creations.

As the first-ever Rolls‑Royce SUV prepares for launch, only its final tests stand in its way. Watch Cullinan face its Final Challenge.

Cullinan: The Final Challenge

As the first-ever Rolls‑Royce SUV prepares for launch, only its final tests stand in its way. Watch Cullinan face its Final Challenge.

Go behind the scenes at the Home of Rolls‑Royce in Goodwood, and discover the striking rooms that inspire the creation of truly individual motor cars.

Enjoy a Private Privilege

Go behind the scenes at the Home of Rolls‑Royce in Goodwood, and discover the striking rooms that inspire the creation of truly individual motor cars.

Dan Holdsworth’s ‘Acceleration Structures’ explores and examines the topography of three great Alpine glaciers using geomapping technology, like no artist has done before.

A Topographic Tale of Beauty

Dan Holdsworth’s ‘Acceleration Structures’ explores and examines the topography of three great Alpine glaciers using geomapping technology, like no artist has done before.

Discover the design philosophy that has defined Rolls-Royce motor cars since the first Silver Ghost. Rolls-Royce presents Chapter 3: A Vision Beyond Time.

Chapter 3: A Vision Beyond Time

Discover the design philosophy that has defined Rolls-Royce motor cars since the first Silver Ghost. Rolls-Royce presents Chapter 3: A Vision Beyond Time.

Since 1904, Rolls-Royce has created instantly recognisable motor cars that have made the marque an icon all over the world. Discover the whole story here.

Chapter 2: Goodwood

Since 1904, Rolls-Royce has created instantly recognisable motor cars that have made the marque an icon all over the world. Discover the whole story here.

Since 1904, Rolls-Royce has created instantly recognisable motor cars that have made the marque an icon all over the world. Discover the whole story here.

Chapter 1: The Spirit of Ecstasy

Since 1904, Rolls-Royce has created instantly recognisable motor cars that have made the marque an icon all over the world. Discover the whole story here.

Indulge the senses with Dawn Aero Cowling, the tonneau cover – the ultimate two-seater, open-top driving experience by Rolls-Royce Motor Cars.

Dawn Aero Cowling

Indulge the senses with Dawn Aero Cowling, the tonneau cover – the ultimate two-seater, open-top driving experience by Rolls-Royce Motor Cars.

Introducing the visionary Rolls-Royce 103EX. Journey into the future of luxury travel, with our first ever autonomous motor car.

The future in the making: Rolls‑Royce 103EX: Vision Next 100

Introducing the visionary Rolls-Royce 103EX. Journey into the future of luxury travel, with our first ever autonomous motor car.

Experience the luxury of absolute privacy. The Privacy Suite for Phantom Extended transforms the rear cabin into a secluded sanctuary for undisturbed enjoyment.

Phantom Suite

Experience the luxury of absolute privacy. The Privacy Suite for Phantom Extended transforms the rear cabin into a secluded sanctuary for undisturbed enjoyment.

Discover the artistry of an icon enveloped in fine Chinese silk and embroidered with a hand-painted blossom motif.

Creating Phantom Serenity's Textile Realm

Discover the artistry of an icon enveloped in fine Chinese silk and embroidered with a hand-painted blossom motif.

A golden era of motoring.

Goodwood Revival

A golden era of motoring.

Recreate the golden age of picnicking with the Rolls-Royce Picnic Hamper – beautifully handcrafted using time-honoured techniques.

Picnic Hamper

Recreate the golden age of picnicking with the Rolls-Royce Picnic Hamper – beautifully handcrafted using time-honoured techniques.

Exquisite craftsmanship and elegance collide in our exclusive six-piece collection.

The Art Of Packing: Wraith Luggage

Exquisite craftsmanship and elegance collide in our exclusive six-piece collection.

Make an entrance with the beautifully handcrafted Phantom Luggage collection, a masterpiece of practicality and elegance.

Arrive in Style: Phantom Luggage

Make an entrance with the beautifully handcrafted Phantom Luggage collection, a masterpiece of practicality and elegance.

Inspired by the launch of Dawn, the Rolls-Royce Cocktail Hamper is our most sociable accessory to date.

Cocktail Hamper

Inspired by the launch of Dawn, the Rolls-Royce Cocktail Hamper is our most sociable accessory to date.

Rolls‑Royce Motor Cars presents Evelina Art for Allergy X Dine on the Line for an exclusive evening of art, philanthropy and culinary experiences at the Home of Rolls‑Royce in Goodwood.

Art meets Philanthropy: Dine On The Line

Rolls‑Royce Motor Cars presents Evelina Art for Allergy X Dine on the Line for an exclusive evening of art, philanthropy and culinary experiences at the Home of Rolls‑Royce in Goodwood.

Commissioned as part of the Rolls‑Royce Art Programme, Isaac Julien’s Stones Against Diamonds explores the subjects of beauty and natural creation within the landscape of Iceland.

Stones Against Diamonds by Isaac Juilen

Commissioned as part of the Rolls‑Royce Art Programme, Isaac Julien’s Stones Against Diamonds explores the subjects of beauty and natural creation within the landscape of Iceland.

Join artist Mohammed Kazem and Rolls-Royce Bespoke Designer, Michael Bryden as they discuss a unique artistic collaboration.

Inspiring Minds

Join artist Mohammed Kazem and Rolls-Royce Bespoke Designer, Michael Bryden as they discuss a unique artistic collaboration.

Rolls-Royce Bespoke offers celestial reverie to those with interstellar ambitions.

Under The Stars

Rolls-Royce Bespoke offers celestial reverie to those with interstellar ambitions.

Discover Rolls-Royce Motor Cars’ EX models: the concept cars pushing the boundaries of innovation.

Our Experimental History

Discover Rolls-Royce Motor Cars’ EX models: the concept cars pushing the boundaries of innovation.

See how 12 world-renowned artists transformed a Rolls-Royce Ghost into their own miniature works of art.

Masterpieces in Miniature

See how 12 world-renowned artists transformed a Rolls-Royce Ghost into their own miniature works of art.

A joining of forces in 1904, forged from a shared passion for engineering and a desire to create the Best Car in the World.

How Rolls Met Royce

A joining of forces in 1904, forged from a shared passion for engineering and a desire to create the Best Car in the World.

Rolls-Royce champions artists of international merit through its curatorial commissions, which enable artists to realise projects, explore ideas and engage new audiences.

Curatorial Commissions

Rolls-Royce champions artists of international merit through its curatorial commissions, which enable artists to realise projects, explore ideas and engage new audiences.

The home of Rolls-Royce

A Greener Goodwood

The home of Rolls-Royce

The only motor car of its kind, this is a tale of romantic commemoration.

Celestial Craftsmanship

The only motor car of its kind, this is a tale of romantic commemoration.

The Rolls-Royce Pinstripe Tyre provides Phantom owners with a luxurious accessory that cuts a contemporary, sartorial dash.

The Ultimate Accessory

The Rolls-Royce Pinstripe Tyre provides Phantom owners with a luxurious accessory that cuts a contemporary, sartorial dash.