June 2016 saw the launch of the game-changing new Rolls-Royce 103EX. Following the electric 102EX, this model is the latest working prototype to push the boundaries of what a luxury car can be.
Legacy of Innovation
Rolls-Royce Motor Cars has used the EX name for its experimental cars for more than 100 years. Because innovations from EX cars filter into production models, all new lines include the cumulative knowledge that comes from exploring the future in pursuit of perfection.
All modern Rolls-Royce EX models carry the special red RR badge. Only used for these experimental cars, the red badge represents the cutting edge in automotive innovation.
Unlike a concept car, each EX model is a finished, drivable vehicle. As well as newly developed materials, such as carbon fibre, each uses production materials such as leather and wood, rather than clay and foam or other prototypical materials.