An enduring icon
When Henry Royce was designing the first Rolls‑Royce, a friend advised him to “turn out a reliable car at a low price”. But Royce had other ideas. He sought to turn out “the best motor car in the world regardless of cost”. More than 100 years later, that same desire for perfection is the driving force behind Rolls‑Royce Motor Cars.
Since 1904, we’ve created instantly recognisable motor cars that have made the marque an icon all over the world.