The 1970s proved to be a challenging decade for Rolls-Royce. Despite going into receivership and relaunching as two separate companies, Rolls-Royce Limited for the aero division which became Rolls-Royce plc in 1985, and Rolls-Royce Motors Limited for the Motor Car division, many notable models were introduced.

The stylish two-door coachbuilt Corniche was based on the Silver Shadow, but built by hand by Mulliner Park Ward. The Corniche was available as either a hardtop or a convertible. During its lifetime a total of 1,306 were manufactured.

Like the Corniche, the Camargue was coachbuilt on a Silver Shadow platform by Mulliner Park Ward, but was styled by the Italian design house Pininfarina. The two-door coupé was the first Rolls-Royce designed to metric dimensions and had advanced features such as automatic split-level air conditioning.

The Silver Shadow II was an all-improved version of the previous model with changes in external appearance, particularly wrap-around black bumpers and an air dam below the front and with better handling characteristics.