"Rolls-Royce has been a motoring icon for over 100 years. Our task is to ensure it continues to set the pace into the next century." Tom Purves, CEO Rolls-Royce Motor Cars.

Tom Purves

Since 1904 Rolls-Royce has created instantly recognisable motor cars that have made the marque an enduring icon all over the world. Inspired by some of the most evocative cars ever built, we have the great privilege of taking this legacy into the future.

Phantom redefined the marque for the 21st Century - a fitting celebration of the principles of Sir Henry Royce. This continuing pursuit of innovation, realised in our EX programme and the models it has produced, has created new benchmarks for the industry. The launch of Ghost marks the next stage in the evolution of the marque. To develop and build the most technologically advanced car of its kind we have invested heavily in our people and our facilities at Goodwood. This investment will help us develop new models that will let us continue to grow the company's reputation.