The Story of Wraith

The challenge was to make the world stand still.

The most powerful and technologically-advanced Rolls-Royce in history, Wraith pushes boundaries and challenges perceptions.

Imbued with power, style and drama this is a car so thrilling, that it stops the world in its tracks.

At Rolls-Royce we wanted to create a film that was equally breathtaking. So we made the world stand still.

The solution: To freeze time by creating a timeslice sequence using 100 cameras, something nobody in Europe had ever attempted before.

The scene: A top secret location in Barcelona in below freezing conditions. The longest purpose built rig in Europe, an award-winning film director, 35 computers and one Wraith.

Did we succeed? Go behind the scenes and find out what happened.

To create intrigue leading up to the launch of Wraith at the Geneva Motor Show, an effortless interactive experience was developed. The first of its kind, people could swipe, click or drag to clear mist particles on their screens to discover the name and catch the briefest first glimpse of this dynamic car.

Feel the intrigue